Websites for businesses : Case study

Coming to me when it was a start-up business in the health field, CT Wellbeing viewed a website as being a core part of its marketing strategy.

Custom design. The nature of the business suggested that the website should have a clean, fresh and light aesthetic, conveying a sense of airiness and vigour. These considerations informed my choices of imagery, colour, typography and use of whitespace in the design.
Responsive layout. The web page layout is fully responsive; it automatically adjusts and adapts to any device screen size, be it a desktop computer, a laptop, a tablet, or a mobile phone.
Content and architecture. The most important objective in developing content for the website was to cover the key elements of the company’s services first, allowing the website to launch quickly with the potential to add more material later. The client already had good idea of what was needed, so I advised on how to organise the information on the site and I polished the copy he provided.
Logo and tagline. I designed a logo and tagline not just for the website, but also for use on the business stationery and other printed materials.
Domain registration and hosting. I registered a domain name for CT Wellbeing, and the website is hosted on a DECEMBER14 server.

WEBSITES FOR BUSINESSES